Effective date: September 26, 2025
American TradUR (“American TradUR,” “we,” “us,” or “our”) operates the website tradur.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our Site, contact us, or use our services.
If you have questions, contact us at info@tradur.com.
1) Information We Collect
Information you provide directly
- Contact details (name, email address, phone number, company, job title)
- Messages and form entries (project inquiries, RFQs, service requests)
- Billing/shipping details if you place an order or pay invoices
- Any other information you choose to provide
Information collected automatically
- Device and usage data (IP address, browser type, operating system)
- Cookies and similar technologies (pages viewed, time on page, referring URLs)
- Approximate location derived from IP, where permitted
Information from third parties
- Analytics providers, ad networks, or business data vendors
- Payment processors (limited transaction metadata; we do not store full payment card numbers)
2) How We Use Information
We use personal information to:
- Respond to inquiries, provide quotes, and deliver products/services
- Operate, secure, and improve the Site and user experience
- Personalize content and measure marketing performance
- Send administrative messages, updates, and promotional communications (you may opt out at any time)
- Comply with legal obligations and enforce our terms
Legal bases (EEA/UK only): consent, contract performance, legitimate interests, and compliance with legal obligations.
3) Cookies & Tracking Technologies
We use first-party and third-party cookies, pixels, and similar technologies to:
- Keep the Site secure and functional
- Understand Site usage through analytics
- Measure and improve marketing effectiveness
You can manage cookies through your browser settings. Disabling cookies may affect some Site features.
4) Analytics
We may use analytics tools (e.g., Google Analytics) to understand how visitors use the Site.
- Learn more about how Google uses data: https://policies.google.com/technologies/partner-sites
- Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
5) Advertising & Remarketing (Including Google)
We may work with advertising partners (e.g., Google Ads/AdSense/Ad Manager) that use cookies or device identifiers to serve ads based on your visits to this and other sites.
- Google Ads Settings & opt-out: https://adssettings.google.com
- Network Advertising Initiative opt-out: https://optout.networkadvertising.org
- Digital Advertising Alliance opt-out: https://optout.aboutads.info
If you are in the EEA/UK where consent is required for advertising cookies, we will request your consent via a consent banner.
6) How We Share Information
We do not sell personal information. We may share information with:
- Service providers (hosting, analytics, email/SMS, customer support, payment processors, logistics)
- Business partners involved in fulfilling your requests or orders
- Compliance and safety (to comply with law, respond to legal requests, protect rights, safety, and security)
- Corporate transactions (merger, acquisition, or asset sale; information may transfer as permitted by law)
7) Data Retention
We keep personal information as long as needed for the purposes described above, to comply with legal/ tax obligations, resolve disputes, and enforce agreements. When no longer needed, we take reasonable steps to delete or anonymize it.
8) Security
We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.
9) International Transfers
We may process and store information in the United States and other countries. Where required, we implement appropriate safeguards (e.g., Standard Contractual Clauses) for cross-border transfers.
10) Your Privacy Choices
- Marketing emails: You can unsubscribe via the link in our emails or by contacting info@tradur.com.
- Cookies/Tracking: Adjust your browser or device settings; use the opt-out links above.
- Do Not Track: Our Site does not respond to Do Not Track signals.
11) Rights by Region
California (CPRA/CCPA):
California residents may have rights to: know/access, correct, delete, and opt out of “sharing” for cross-context behavioral advertising. We do not sell personal information. To exercise rights or appeal a decision, email info@tradur.com with “California Privacy Request” in the subject. If we use cross-context behavioral advertising, you may also use a Do Not Sell or Share My Personal Information link (if provided on the Site).
EEA/UK:
You may have rights to access, rectify, erase, restrict or object to processing, and data portability. You may withdraw consent at any time (where processing is based on consent). You can lodge a complaint with your local supervisory authority. Contact info@tradur.com to exercise rights.
12) Children’s Privacy
Our Site is not directed to children under 13 (or under 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe a child has provided us information, contact info@tradur.com and we will take appropriate steps to delete it.
13) Third-Party Links
Our Site may link to third-party websites or services we do not control. This Policy does not apply to those sites. Review their privacy policies before providing personal information.
14) Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective date” above indicates the latest revision. Material changes will be posted on this page and, where appropriate, notified to you by email or on-site notice.
15) Contact Us
American TradUR
Website: https://tradur.com
Email: info@tradur.com
If you are located in the EEA/UK and wish to contact a representative or data protection contact, please email info@tradur.com with “Privacy Inquiry” in the subject.